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Wednesday, 16 November 2011

Postcards from the Future

Our new promotional postcard on the many wonders of commercial 3D

The team at Push Creativity certainly embrace the new. We think 3D graphics not photography. We think active blog not stale website. We think Facetime not time lost travelling to a minor meeting. But that does not mean we can't get retro in our marketing when it's right to do so, like this natty little postcard. Printed, posted and pushed through letterboxes. Radical, I know. 

There's still a lot to be said for print. It will not get stuck in the spam folder. If it's well designed, well written and relevant it will get also results - the hallowed phone call and start of a new business relationship or a place on your target customer's notice board, because they like what they see and know they will want you in the future. 

Here's the reverse of the card. Click the image to enlarge. 

All our print work now includes QR Codes
We're also including QR Codes in all our print now so anyone with a smart phone can read the code and go straight on-line for more information - in this case straight to our 3D portfolio

So for us this little postcard perfectly illustrates how the best of old and new marketing can work together. 

And because print's not being used so much, it's incredibly affordable. And because it's not being used so much, it now stands out in the mail - if done well. Time for a print renaissance?

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